Innovating with the iPad

“Innovation distinguishes between a leader and a follower.” ~Steve Jobs

A beautiful merging of design aesthetic & technologic advancement

The world of production is an ever-changing environment.

In a constant state of flux, the period between an “industry standard” practice and a “revolutionary” one is diminishing. As in the medical field, technological innovations rapidly shift the way we work.

The incredibly useful Movie Slate App

Ethan Borden, Cinematographer & VP of Gradient, has found his workflow radically altered using the iPad:

“With the Movie Slate App, it makes us probably ten times faster in post-production. It does a shot log which I can send out with an HTML or as a Final Cut XML document, and saves time and keeps us more organized because we’re switching from paper to digital.

We also have a Wireless Monitor App which allows us to connect to a computer that has the camera plugged in. It lets us control the camera and look at what’s being seen through the lense with a live view. We’re also able to walk around wherever on set and look at what’s being shot on camera. We see whats being seen through the DSLR.

I use the iPad 2 for a lot of workflow stuff on other projects as well: websites, Facebook, uploading photos that I’ve just taken on set.”

“In Post we use it a lot for labeling footage. It’s easy to make notes on set and then have our editor be able to refer to those while he’s working. It keeps everything centralized so that there aren’t 5 pieces of paper flying around with separate notes.”

Nathanael Sams has found his workflow in Post-Production streamlined as well:

“The Slate makes all the difference because we work with separate cameras and separate audio (Zoom H4N). What can be a daunting task of syncing up video and audio is a lot more feasible and automatic when you have a slate that beeps, because the program automatically syncs it up for you. That saves hours of time of manually going in and making sure it’s synced up.”

We aren’t shy in expressing our love of Apple products, and the iPad is no exception. It has quickly become invaluable on set, off set, and within our workflow.

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About Gradient Productions

Gradient Productions is a multi-media marketing company that specializes in digital video production, online social branding, music production and graphic design. View all posts by Gradient Productions

One response to “Innovating with the iPad

  • Anthony

    That’s really cool! I just started using an iPad for the digital music stand app provided by planning center and I love it. I’ll check out that movie slate app. I miss you guys!

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