Category Archives: What We Do

One Cool Cat

Prince doesn’t always drink coffee, but when he does, he prefers Silk Espresso.

He is:

The Most Interesting Cat in the World.

Check out the “Where Does Silk Take You?” campaign today and find out how you can win a trip for two to the Oregon Coast or a mountain resort.

 

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Chalk It Up

“No masterpiece was ever created by a lazy artist.” -Salvador Dali

Meticulous.

The word perfectly describes the process applied by designers Josh Luna & Alisha Noles in re-designing and re-making the menu board for the Silk Espresso cafe.

Let me take you through their work…

First they took detailed measurements of the wall they’d soon be painting with chalkboard paint. They then created an elevation in the wall using Autocad, which included all the measured elements.

Having made careful revisions, the final design was printed on a large format printer in black & white. They set this aside for later, and, along with a few helpful friends, painted the wall with three coats of chalkboard paint. The paint dried for 48 hours before any graphics were transferred.

They applied graphite (2B works best!) to the back side of the to-scale print, taking care to get good, thick layers for a clean transfer onto the wall. Once finished, the prints were taped to the wall exactly where the graphics were to go.

Using very hard (4H) pencils, they meticulously traced every letter and line of the whole design. This took a good while, but once finished and the prints were removed, it was exciting to preview their work finished.

Everything was re-traced over in chalkboard marker (Chalk-Ink brand is the best and has a wide array of colors) and left to dry for two hours. Once dry, traditional white chalk was rubbed over the entire wall to add a textural finish.

It’s probably best to simply visit the location for yourself, enjoy a cup of their new Stumptown roast, and witness the work of art for yourself. Because it is, truly, a work of art.


Make It Happen

Our newest commercial; visually representing our process of “concept 2 completion” and the ideals upon which it stands.


The Power of the Dream


This video marks the 40th anniversary of the MHCC Foundation and captures the triumphs of Mt. Hood students. Accompanying the video is an original song aptly named “The Power of the Dream.” The song is now available on iTunes with all proceeds going to future student scholarships.

Click here to buy the song!


Top Secret Work Time (Night)

I tend to work best late at night, or early in the morning.

Not so much in the afternoon.

Such a simple thing that I find I cannot go without: Moleskine Pencils.

Is it the same for you? What time of day does your creativity peak?


Easter Gradient

Easter Gradient

Egg dyeing never looked so good.


Innovating with the iPad

“Innovation distinguishes between a leader and a follower.” ~Steve Jobs

A beautiful merging of design aesthetic & technologic advancement

The world of production is an ever-changing environment.

In a constant state of flux, the period between an “industry standard” practice and a “revolutionary” one is diminishing. As in the medical field, technological innovations rapidly shift the way we work.

The incredibly useful Movie Slate App

Ethan Borden, Cinematographer & VP of Gradient, has found his workflow radically altered using the iPad:

“With the Movie Slate App, it makes us probably ten times faster in post-production. It does a shot log which I can send out with an HTML or as a Final Cut XML document, and saves time and keeps us more organized because we’re switching from paper to digital.

We also have a Wireless Monitor App which allows us to connect to a computer that has the camera plugged in. It lets us control the camera and look at what’s being seen through the lense with a live view. We’re also able to walk around wherever on set and look at what’s being shot on camera. We see whats being seen through the DSLR.

I use the iPad 2 for a lot of workflow stuff on other projects as well: websites, Facebook, uploading photos that I’ve just taken on set.”

“In Post we use it a lot for labeling footage. It’s easy to make notes on set and then have our editor be able to refer to those while he’s working. It keeps everything centralized so that there aren’t 5 pieces of paper flying around with separate notes.”

Nathanael Sams has found his workflow in Post-Production streamlined as well:

“The Slate makes all the difference because we work with separate cameras and separate audio (Zoom H4N). What can be a daunting task of syncing up video and audio is a lot more feasible and automatic when you have a slate that beeps, because the program automatically syncs it up for you. That saves hours of time of manually going in and making sure it’s synced up.”

We aren’t shy in expressing our love of Apple products, and the iPad is no exception. It has quickly become invaluable on set, off set, and within our workflow.